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22 October, 2021
AFP COURTS, the company of the All For Padel group dedicated to the manufacture and commercialisation of padel courts of padel courts, installs 4 padel courts in the heart of tennis in the United States.
The USTA is committed to racket sports with a promising future and has signed a contract with AFP to give them a boost.
Source: Adidas Padel

The Spanish company All For Padel, a worldwide licensee of adidas PADEL, has taken a giant step forward in the United States by signing a contract and an alliance with the USTA.

With this agreement it is intended to have a before and after in American lands and, of course, with one of the business groups that is betting and investing more with its shareholding group for the internationalization of this sport: AFP Group.

Through its American subsidiary, All Racquet Sports, it has created a fast-growing racquet sports centre (Padel, Beach tennis, Pickleball) in the American racquet sports hub, the United States Padel Association (USTA).

All Racquet Sports has been awarded the contract for the construction of a new exclusive padel sports complex on the Orlando campus which currently has 92 tennis courts and from now on 4 AFP RF model padel courts designed and manufactured by AFP Courts, the company of the All For Padel group dedicated to the manufacture and marketing of padel courts which is already present in over 28 countries….

In the words of the General Manager of All For Padel Jose Luis Sicre: “At AFP Group we have been investing, betting, promoting and introducing this magnificent sport in many countries to help its expansion. Recently we have taken a step further. An alliance that will make padel even better known worldwide with the installation of 4 padel courts in the heart of professional tennis. These courts fully designed and manufactured with the American engineers of the USTA have been recently installed to mark a before and after in the world of padel in American lands”.

Source: Adidas Padel

USTA Director of Racquet Sports Simon Gale, following the unveiling of the 4 padel courts installed on the USTA campus, said: “The National Campus is excited to be able to offer padel as part of our racquet sports programme. The new courts are fantastic and have become a real attraction for campus patrons. We look forward to the continued growth of our relationship and the sport on campus.

The best way to teach a new sport is through a very good education, training coaches and players, and offering the necessary material for its practice. For this teaching, AFP Group also becomes the exclusive provider in the USTA certifying coaches (with the backing of the USPTA and USPA) thanks to its padel academy the AFP University. This educational methodology will be led by its international director Marcos del Pilar, who has been working in the USA for All For Padel Group for three years:

Establishing a sport in a country takes a lot of effort. In addition to educating coaches and players, we make a special effort to help managers and investors understand the business model and advise them on strategies to use to manage clubs successfully and efficiently. Our training courses for coaches are a reality in the USA. With over 120 certified coaches, AFP Academy continues to make strides in developing the world’s largest leadership community. To be able to share my experience to help padel grow with All For Padel Group is a dream come true”.

This is undoubtedly a very strong bet that AFP Group is making in the USA and that will surely give much to talk about in the coming years.

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